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The L2 subscription level, which this module will cover, opens up the ability to understand customer behaviour, how in-store sales differ versus online sales, and identify geographic opportunities using store-level data.
Level 1 (L1) is our entry level product enabling access to reports designed to assist clients in understanding basic sales trends; training on L1 is available on the IRI APAC Moodle site in the form of pre-recorded content on the 'Category Performance Monitor' suite of Reports, and will not be covered in this course.