Shopper Panel Intro

Our clients want to understand the “why” behind scan trends and understanding shopper behaviour helps businesses make informed decisions in areas such as marketing strategies, new product development and category entry/exit.

Description

Shopper Panel Intro Content:

  • Overview of IRI's Shopper Panel
  • Difference between Scan and Shopper
  • Key Shopper Measures
  • Accessing Shopper Data via Temple

Prerequisites

Temple 9 Beginner

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