Coles Synergy Customer: Understanding Switching Reports

Examination and analysis of four key Coles Synergy Customer template reports which explore gains and losses analysis, brand/product switching, and segment growth.

This session explores questions such as the following:

• How can I determine how many people are continuing to purchase my brand over time?
• How can I view the share of category growth and sales volume gains/losses of my brand, relative to the competitive set?
• How can I see where my volume is coming from, or being lost to, within a category or segment?
• Are people switching to my product from a competitor brand, or is my growth driving new category/segment value?

In answering these questions and others like them, the following Coles Synergy platform capability outcomes will be addressed:

It is highly recommended that those unfamiliar with Coles Synergy Customer data first do one of the following prior to booking in for this training session:

1. Attend a live session of Coles Synergy Customer Platform Overview, or;
2. Review the recorded, on-demand content item for Coles Synergy Customer Platform Overview. 

To be eligible for this training, you must meet the following requirements:

• Be employed by a manufacturer/supplier which subscribes to Coles Synergy Customer data, and;
• Hold a licence in your own name.

It is with regret that any registrants who do not fulfil both of the above conditions will be deregistered from the session shortly prior to commencement. If you are unsure of your licence status, please reach out to the Data Agency team.

Please note that these webinars are subject to attendance thresholds; webinars may be postponed on short notice if attendance minimums are not met after the closure of the registration period.